Webinar
November 16, 2021

Customer Centricity and Digital Experiences which are Redefining Pharma

Customer Centricity and Digital Experiences which are Redefining Pharma

In recent years, pharma companies have faced new challenges related to complicated buying environments, closely scrutinized customer engagements, increased competition, and increased pressure on pricing. In addition to these challenges, pharma companies are also dealing with a customer that has less time for rep interaction, is digitally savvy, and in general has elevated expectations from customer engagement.

In this conversation-style webinar, panelists discuss:

  • How a well-orchestrated omnichannel platform can deliver targeted and effective audience-specific communication via the right channel at the right time
  • How technology has played a crucial role in enabling these customer-centric capabilities
  • What virtual strategies have been resonating with HCPs, patients, and payers
  • What can marketers do to ensure their audience has a seamless experience overall channels used in campaigns
  • How to operationalize digital strategies for large sales forces

Watch this webinar to learn how large enterprise pharma companies are rethinking their commercial models and the value they offer to their real customer - “the patient”. 

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Speakers

Rahul Karkhanis

Rahul Karkhanis

Life Sciences Commercial SME

Karen Root

Karen Root

Director, Experience Strategy, Boehringer Ingelheim

Patricia Molina Dalmases

Patricia Molina Dalmases

Associate Director, Global Marketing, Merck & Co.

Robin Kamen

Robin Kamen

Global Lead, Omnichannel & Customer Experience, Galderma

Mayank Agrawal

Mayank Agrawal

Director, Global Marketing, Oncology, Takeda

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