Customer Centricity and Digital Experiences which are Redefining Pharma

In recent years, pharma companies have faced new challenges related to complicated buying environments, closely scrutinized customer engagements, increased competition, and increased pressure on pricing. In addition to these challenges, pharma companies are also dealing with a customer that has less time for rep interaction, is digitally savvy, and in general has elevated expectations from customer engagement.

In this conversation-style webinar, panelists discuss:

How a well-orchestrated omnichannel platform can deliver targeted and effective audience-specific communication via the right channel at the right time
How technology has played a crucial role in enabling these customer-centric capabilities
What virtual strategies have been resonating with HCPs, patients, and payers
What can marketers do to ensure their audience has a seamless experience overall channels used in campaigns
How to operationalize digital strategies for large sales forces

Watch this webinar to learn how large enterprise pharma companies are rethinking their commercial models and the value they offer to their real customer - “the patient”.