Whitepaper
June 26, 2023
Transforming Life Sciences Commercial Function with AI and Augmented Analytics
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In this whitepaper, sponsored by WhizAl, Everest Group explores the business case and profound impact Al and Augmented Analytics can have on the life sciences commercial function across a variety of use cases in Sales, Marketing and Market Access. They examine what top pharma enterprises are looking for in an augmented analytics tool, a roadmap for how to get started and a blueprint for adoption. This whitepaper aims to enlighten industry professionals, executives, and thought leaders about the transformative potential of these technologies, while offering valuable insights and strategies to successfully navigate this new era. Following are the contents of this whitepaper:
- Introduction
- The business case for augmented analytics
- Augmented analytics in the commercial function
- The value that augmented analytics can unlock in the life sciences commercial function
- A roadmap for the life sciences commercial function
- Conclusion: identify, prioritize, and implement
- Appendix: Use cases in the sales, marketing and market access function
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